About Us
Shannon Salentine
Shannon Salentine is an executive coach, speaker, leadership consultant, and founder of Lead for Good- a leadership and team coaching company for changemakers and the places they work.
Shannon believes that when we bring our whole selves to serve the needs of our community and world, we leverage our strengths and humanity to live and lead fully with courage, compassion, and integrity. She’s passionate about partnering with leaders to hold their vision for a better world while integrating the practices and tools they need to amplify their leadership and sustain their own well-being.
Shannon has over 20 years of experience working alongside and leading multinational teams striving to improve the health and well-being of underserved communities. Working and living in countries throughout Africa, the Eastern Caribbean, and Central Asia she has established and scaled teams, fostered local leadership, aligned resources, streamlined systems, and sustained team focus to achieve measurable impact.
Based in Durham, North Carolina, she partners with organizations throughout the U.S., and abroad. Shannon is a trained coach with a Professional Coach Certificate from the International Coaches Federation. Her coaching approach draws from additional certifications in the Leadership Circle Profile and the Emotional and Social Competency Inventory and training in the neuroscience of coaching, embodied coaching, mindful meditation, and anti-racism
On the day to day, you can find Shannon coaching, collaborating, and speaking on living a purpose-driven life. She spends her week mornings getting her kids to school and her weekends with her family exploring Durham, NC and beyond.
Conrad Hayter
Conrad Hayter cultivates people, plants, and ideas. He delights in taking focused, intentional action to awaken passion in others and better our world. Growing up on his family’s farm, he developed a love of nature, meaningful work and improvisation. He served with distinction in the Air Force, where he built and led high-performing teams. He has more than a decade of experience in entrepreneurship and small business, with advanced degrees in Electronics, Agri-business, and Supply Chain Management. Conrad believes together we are stronger and he lives to grow leaders, help teams connect, be outside, and eat chocolate chip cookies.
A decorated veteran of the Air Force, Conrad was stationed in California and deployed around the world installing navigation equipment to guide pilots to their destinations. From the South Pacific island of Kwajalein to the sands of Qatar, he sought to learn from others, experience new cultures, and build tight-knit, goal-oriented communities.
Conrad is a Co-Active® Coach with The Windsock Group, a faculty member for the Co-Active® Training Institute, and managing partner at Nature’s Select™, a biological lawn care company. He has more than a decade of entrepreneurship and small business experience.
Conrad derives love and energy from within and from others, especially his amazing wife Jenny, his Golden Doodle Cameron, as well as his friends, family, and colleagues. He spends his free time exploring the world, collecting bourbon, volunteering, and reconnecting with nature on the banks of the New River and beyond.